Maitland Horler Ethical Agents - An Oxymoron?

by Peter Mericka B.A., LL.B Real Estate Lawyer and Qualified Practising Conveyancer Victoria Lawyers Real Estate

"Maitland Horler Ethical Agents" is an estate agency in Mentone. And yes, their name really does include the words "Ethical Agents".

Did Maitland Horler Ethical Agents actually earn the title "ethical agents?" Have they been voted "ethical" by some independent consumer organisation? Perhaps they've compared themselves to other estate agents and decided on this basis that they're "ethical".

Of course, it's also possible that they're aware of consumer concerns about unethical behaviour in the real estate industry, and have simply called themselves "ethical agents" as a cynical marketing ploy.

But what if an estate agency trading as "ethical agents" behaves in a manner that is so unethical as to render its name an oxymoron?

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